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  • Loni Searl

Simple. Natural. Nourishing?

Updated: Sep 13, 2021



You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here, but what about "nourishing"? When I was brainstorming words to describe my products and started tossing around "nourishing", my husband's first impression was that it was gimmicky and didn't have anything to do with soap. We use soap to wash things off of us, not put good things into us, right?


Here's the thing. Everything that touches our skin has a chance of absorbing, something skin is very good at doing (along with being a great protective barrier - the human body is quite complicated and awe inspiring)! So even though soap washes away dirt, oil and germs, it also has the chance to help (or harm) our bodies!


Let's look at some of the benefits of the oils (olive, coconut, grapeseed, castor) and butter (cocoa) used in most of my products. These are packed with vitamins and minerals, help protect from the sun's UV rays, fight bacteria and reduce inflammation which helps with wound healing and acne. The huge amount of vitamin E in them helps fight free radicals to protect our bodies from cancer, heart disease and other chronic illnesses, as well as support a healthy immune system. Of course all of these are also incredibly moisturizing, which means your skin... hair... lips... will have healthy fatty acids creating a protective barrier from damage as well as keeping them softer and more elastic.



And why goat's milk? Goat’s milk is chock-full of benefits for skin, very similar to the oils above. It is also easily absorbed through skin and helps maintain a healthy pH balance. Goat’s milk is often the soap of choice for people with allergies, eczema or sensitive skin.



And beer in my shampoo bars? The malt and hops are loaded with protein which nourishes (there's that word again!) and strengthens hair. The nutrients found in beer can even help repair dried out or damaged hair. Plus, the alcohol contains B vitamins which give your hair shine!


I love that not only are Searl Soap Company products not harmful for you or the environment, they're actually good for you! So lather up your sweet baby in the tub tonight with peace of mind, massage the shampoo in your hair just a little bit longer than usual, and slather on some lip balm before you hop into bed. You're body may just thank you!


(As always, other than links to my own products, the links included in this post will bring you to more information, not where to buy a product.)




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