Core Values || Health

Let's take a moment to explore one of the three core values of Searl Soap Company: Health.

Loni Searl

May 22 min read

Core Values || Sustainability

Let’s dive into another core value of Searl Soap Company: Sustainability To start, I want to go back to what drove me to begin this...

Loni Searl

May 14 min read

Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very)...

Loni Searl

Apr 304 min read

You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here , but...

Loni Searl

Jun 18, 20212 min read

"Natural" can mean different things to different people. Add to this the greenwashing so many companies do to encourage more sales, and...

Loni Searl

Apr 21, 20212 min read

Launching Searl Soap Company has been quite a few years in the making. In 2006, I watched a shocking documentary and was handed the...

Loni Searl

Mar 25, 20212 min read

Eco-friendly, zero-waste home and body care products handmade by Loni Searl that are both good for you + good for this planet we call home!