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Core Values || Health
Let's take a moment to explore one of the three core values of Searl Soap Company: Health.
Loni Searl
May 2, 20252 min read
Core Values || Sustainability
Let’s dive into another core value of Searl Soap Company: Sustainability To start, I want to go back to what drove me to begin this...
Loni Searl
May 1, 20254 min read
Core Values || Transparency
Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very) small business focused on creating healthy, sustainable products for other humans. And I have zero interest in tricking anyone into buying them. We live in a time where words like “sustainable,” “eco-friendly,” “natural,” and “clean” are everywhere—and for good reason. People care about their health and the environment and want to make tho
Loni Searl
Apr 30, 20254 min read
Simple. Natural. Nourishing?
You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here , but...
Loni Searl
Jun 18, 20212 min read
What Does “Natural” Mean in My Products?
"Natural" can mean different things to different people. Add to this the greenwashing so many companies do to encourage more sales, and it's hard to know if what you're buying actually lines up with what you have in mind. It's a frustrating place to be in, especially if you're trying to make choices as a consumer with the environment and/or your health in mind! So, here's what natural means when you buy a product from Searl Soap Company... All products are made with real ing
Loni Searl
Apr 21, 20212 min read
Almost Ready
Launching Searl Soap Company has been quite a few years in the making. In 2006, I watched a shocking documentary and was handed the...
Loni Searl
Mar 25, 20212 min read
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Eco-friendly, zero-waste home and body care products handmade by Loni Searl that are both good for you + good for this planet we call home!
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