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Core Values || Health
Let's take a moment to explore one of the three core values of Searl Soap Company: Health.

Loni Searl
May 22 min read


Core Values || Sustainability
Let’s dive into another core value of Searl Soap Company: Sustainability To start, I want to go back to what drove me to begin this...

Loni Searl
May 14 min read


Core Values || Transparency
Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very)...

Loni Searl
Apr 304 min read


Simple. Natural. Nourishing?
You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here , but...

Loni Searl
Jun 18, 20212 min read


What Does “Natural” Mean in My Products?
"Natural" can mean different things to different people. Add to this the greenwashing so many companies do to encourage more sales, and...

Loni Searl
Apr 21, 20212 min read


Almost Ready
Launching Searl Soap Company has been quite a few years in the making. In 2006, I watched a shocking documentary and was handed the...

Loni Searl
Mar 25, 20212 min read
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