Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very) small business focused on creating healthy, sustainable products for other humans. And I have zero interest in tricking anyone into buying them. We live in a time where words like “sustainable,” “eco-friendly,” “natural,” and “clean” are everywhere—and for good reason. People care about their health and the environment and want to make tho
