
good for you + good for this planet we call home
Welcome to Searl Soap Company, a small home-based business in the heart of the Cowichan Valley on Vancouver Island, where simplicity meets sustainability. Here you'll find clean zero-waste home and body care products that are as kind to the planet as they are to your body.
why choose searl soaps
health
Only simple, natural ingredients are used ensuring every product is free from synthetic fragrances and harmful toxins. Ingredients are sourced as locally as possible with every one coming from Canadian suppliers, always choosing organic and non-GMO options when possible.
sustainability
From solid dish soap to refillable dry shampoo to stain remover laundry bars, each item is designed to reduce waste and comes to you in zero-waste packaging, helping you make eco-friendly choices for your everyday needs. There is also a continual movement towards zero-waste in production methods and beyond.
transparency
The heartbeat of Searl Soap Company is to provide you with clean, natural and responsible products without greenwashing. You will always find full transparency so you can have confidence every product is good for you + good for this planet we call home!

meet loni searl
Searl Soap Company is the passion project of Loni Searl, a Canadian West Coast mom eager to make changes, big and small, towards natural, simple living for the sake of our bodies and the planet. When she’s not crafting eco-friendly products in her home workshop, you can find her with her guitar-making, music-teaching husband and their three pretty fantastic kids in a home filled with endless music, reading, talking, coffee, creativity, kids bickering, good food and tons of love.
Loni’s dedication to sustainable living fuels her mission to provide simple, clean alternatives to conventional personal and home care items—empowering each of us to turn everyday routines into acts of care for our bodies and the planet. She is thrilled she's not alone in this journey!
explore products
Discover sustainable solutions for everyday routines. From nourishing face + body soaps to practical home cleaning essentials, these products are designed to help you reduce waste without sacrificing health, convenience, quality or effectiveness. Each item is made with attention, thoughtfulness and a commitment to doing better for the sake of our bodies and the planet.

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