why choose searl soaps
health
Only simple, natural ingredients are used ensuring every product is free from synthetic fragrances and harmful chemicals. Ingredients are sourced as locally as possible - every one coming from Canadian suppliers - always choosing organic and non-GMO options when possible.
sustainability
From solid dish soap to refillable dry shampoo to stain remover laundry bars, each item is designed to reduce waste and comes to you in zero waste packaging, helping you make eco-friendly choices for your everyday needs. There is also a continual movement towards zero waste in production methods and beyond.
transparency
The heartbeat of searl soap company is to provide you with natural and responsible products without greenwashing. You will always find full transparency so you can have confidence that every product is good for you + good for this planet we call home!
"I have loved everything I've tried from Searl Soap Company!"
My new favourite is the eucalyptus mint dish soap bar. I bought it with the ceramic dish and a brush. It lathers so nicely, lasts a long time, cuts the grease on my dishes well, and smells fantastic. Highly recommend!
Sarah H
meet loni searl
Searl Soap Company is the passion project of Loni Searl, a West Coast mom eager to make changes, big and small, towards natural, simple living for the sake of our bodies and the planet. When she’s not crafting eco-friendly products in her home workshop, you can find her with her guitar-making, music-teaching husband and their three pretty fantastic kids in a home filled with endless music, talking, coffee, creativity, kids bickering, good food and tons of love.
Loni’s dedication to sustainable living fuels her mission to provide simple, healthy alternatives to conventional personal and home care items—proving that taking care of the planet can start right at home. She is thrilled she's not alone in this journey towards sustainable, healthy living!
explore products
Discover sustainable solutions for your everyday life. From nourishing face + body soaps to practical home cleaning essentials, these products are designed to help you reduce waste without sacrificing convenience, quality or effectiveness. Each item is made with attention, thoughtfulness and a commitment to doing better for the sake of our bodies and the planet.
"I'm starting to become obsessed with Searl Soap Company."
Each product shocks me on how well it works. First was the solid dish soap; it smells so good that it makes me want to do my dishes. Plus my dishes haven’t ever looked so clean. Today I picked up the shampoo bar. Again with the amazing smell. I tried it immediately and it made my hair feel so clean and soft, and shiny once it was dry. I honestly cannot wait to try more soaps. Thank you so much for putting so much care into your products.
Amanda T
"I. Am. So. Impressed!"
I have heard about so many good things about these products and had to try a few myself.
My hair has always been an issue for me and worse the older I get (oily scalp, dry ends, limp). I have tried other shampoo bars and none have worked out for me. Using my Searl Soap shampoo bar, I am amazed at the shine, life and manageability of my hair. The volume was also a very pleasant surprise! And I feel good about using this product on my hair.
I also love the face and body bar. My skin is combination and it works perfectly at removing my makeup and not drying my skin. Thank you Loni! I will be back for more!
Lynn L
contact loni
Eco-friendly, zero waste home and body care products handmade by Loni Searl that are both good for you + good for this planet we call home!