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  • Writer's pictureLoni Searl

What Does “Natural” Mean in My Products?

Updated: Jan 8

"Natural" can mean different things to different people. Add to that the greenwashing some companies do to encourage more sales, and it's hard to know if what you're buying actually lines up with what you have in mind. It's a frustrating place to be in, especially if you're trying to make choices as a consumer with the environment and/or your health in mind!

So, here's what natural means when you buy a product from Searl Soap Company...

All products are made with real ingredients - you can pronounce them and understand what they are by their names... coconut oil, olive oil, beeswax, cocoa butter, essential oils, goat's milk. When you see "saponified" in front of the oils and butters used, it simply means it's gone through the chemical reaction that turns it from oil to soap. Whenever possible, the ingredients chosen are organic and/or non-GMO. The essential oils used are high quality, pure and undiluted, and are extracted through steam distillation or cold pressing.

Let's take a moment to see what's missing from my products - parabens, phthalates, synthetic fragrances (no fragrance oils are used, even ones considered "natural" because you just can't know for sure) and toxic chemicals.

A great example of the simplicity and natural content of my products is the ingredient list for my Solid Dish Soap - saponified coconut oil (which is high quality, organic and cold-pressed) and a couple essential oils (also high quality, often organic and either cold-pressed or steam distilled) for a fresh scent. That's it!

If you find some (or all) of this confusing, don't worry. You don't need to take time to learn about it all (although it can be very enlightening!) because you can trust all products you buy from Searl Soap Company are 100% natural, good for you and good for the planet!

(As always, other than links to my own products, the links included in this post will bring you to more information, not where to buy a product.)


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