It’s been years  in the making — numerous research hours, test batches, formula tweaks, trials, and more middle of the nights brainstorming sessions than I can count. This has truly been a long time coming, and I couldn’t be happier with the result. Conditioner bars are here and they are so fantastic! If you’ve been hoping for an easier, beautifully effective, more sustainable way to care for your hair, keep reading. Once you try them, they’ll quickly become a staple in your

Let's take a moment to explore one of the three core values of Searl Soap Company: Health.

Let’s dive into another core value of Searl Soap Company: Sustainability To start, I want to go back to what drove me to begin this...

Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very) small business focused on creating healthy, sustainable products for other humans. And I have zero interest in tricking anyone into buying them. We live in a time where words like “sustainable,” “eco-friendly,” “natural,”  and “clean”  are everywhere—and for good reason. People care about their health and the environment and want to make tho

I am one of those people who can barely make it through the day after washing my hair before it begins to get greasy. Over the years I had tried all sorts of things to deal with this, including stretching out the days between washes (which I mention specifically because it's been said to me too many times to count!), but nothing helped. I never liked the idea of aerosol dry shampoos so for years I made my own simple cornstarch and cocoa powder version thinking that was proba

These little bars are a fabulous zero waste option for your laundry. Not only are they simple to use, not harmful to the environment or our bodies, and easy to carry around (read here: toss one in your suitcase for your next trip or diaper bag, purse or glove box for everyday messes on the go), but they're also effective and versatile. Read on! This Stain Remover Laundry Bar works wonders on dirt, grease, blood (period underwear, ladies?), grass, poop (great for cloth diaper

This post is loaded with helpful information . Please take a moment to read to the end! Most people wouldn't think of using anything other than liquid soap for washing dishes. If you take a moment to think about it, conventional liquid dish soap was invented less than 100 years ago. What did people use to wash dishes prior to this? Quite a variety of things actually. Wood ash, soap nuts, oils, washing soda, lemon, salt, vinegar, hot water, bar soap, and quite a bit of elbow g

Solid shampoo bars are gaining popularity lately for a couple of reasons: the desire for alternatives to products packaged in plastic and people looking to reduce toxic chemicals in their personal care products . Never heard of shampoo bars? Or is it hard to wrap your mind around how to use solid soap on hair? Read on! Here's a Quick Rundown of How To Use Them: Wet your hair - right to the roots! Rub the bar along your hair from head to hair ends like you're brushing it, l

An apple cider vinegar (ACV) rinse is a great addition to any hair care regimen, and a fabulous companion for natural shampoo bars . I was very skeptical at first, but trust me, it's worth trying out! Why Use Apple Cider Vinegar on Your Hair ? ACV is packed with minerals, increases hair strength and brings a healthy pH balance to your scalp and hair. It also helps close hair cuticles (picture shingles on a roof with the edges laying nice and flat as opposed to pulling up) whi