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Loni Searl
Jun 18, 20212 min read
Simple. Natural. Nourishing?
You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here , but...


Loni Searl
Apr 21, 20212 min read
What Does “Natural” Mean in My Products?
"Natural" can mean different things to different people. Add to this the greenwashing some companies do to encourage more sales, and...

Loni Searl
Mar 25, 20212 min read
Almost Ready
Launching Searl Soap Company has been quite a few years in the making. In 2006, I watched a shocking documentary and was handed the...
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