Loni SearlJun 18, 20212 minSimple. Natural. Nourishing?You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here, but...
Loni SearlApr 21, 20212 minWhat Does “Natural” Mean in My Products?"Natural" can mean different things to different people. Add to that the greenwashing some companies do to encourage more sales, and...
Loni SearlMar 25, 20212 minAlmost ReadyLaunching Searl Soap Company has been quite a few years in the making. Over 15 years ago, I watched a shocking documentary and was handed...