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Core Values || Health
Let's take a moment to explore one of the three core values of Searl Soap Company: Health.

Loni Searl
May 2, 20252 min read


Core Values || Sustainability
Let’s dive into another core value of Searl Soap Company: Sustainability To start, I want to go back to what drove me to begin this...

Loni Searl
May 1, 20254 min read


Core Values || Transparency
Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very) small business focused on creating healthy, sustainable products for other humans. And I have zero interest in tricking anyone into buying them. We live in a time where words like “sustainable,” “eco-friendly,” “natural,” and “clean” are everywhere—and for good reason. People care about their health and the environment and want to make tho

Loni Searl
Apr 30, 20254 min read


How to Use Stain Remover Laundry Bars
These little bars are a fabulous zero waste option for your laundry. Not only are they simple to use, not harmful to the environment or our bodies, and easy to carry around (read here: toss one in your suitcase for your next trip or diaper bag, purse or glove box for everyday messes on the go), but they're also effective and versatile. Read on! This Stain Remover Laundry Bar works wonders on dirt, grease, blood (period underwear, ladies?), grass, poop (great for cloth diaper

Loni Searl
Jan 3, 20225 min read


Mud Mask DIY
I had a moment in 2020 when I actually forgot about Covid! On a "green living" group I was part of someone asked for recommendations for...

Loni Searl
Sep 13, 20212 min read


Cloth Wipes Solution DIY
Diapering a baby generally creates SO much garbage. It's estimated that one baby produces approximately 1/2 a ton (about 450 kg) of...

Loni Searl
Jul 23, 20214 min read


Simple. Natural. Nourishing?
You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here , but...

Loni Searl
Jun 18, 20212 min read


Oatmeal Honey Bar Soap for Your Baby
I remember so well when our daughter Rosa was born and I became a mom. Everything about her seemed perfect and brand new and delicate and I so desperately wanted to do everything right for her! One area I felt particularly frustrated with was bathing products . I tried to buy natural soaps, shampoos and bubble baths, but learned quite quickly most of these products were greenwashing . But watching things like this made me convinced it was important and worth the effort! Wha

Loni Searl
Jun 11, 20212 min read
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