Core Values || Sustainability

Let’s dive into another core value of Searl Soap Company: Sustainability To start, I want to go back to what drove me to begin this...

core values

Loni Searl

May 1, 20254 min read

Core Values || Transparency

Now let’s explore the last core value of Searl Soap Company: Transparency. Hi, I’m Loni. That’s me above. I’m the human running a (very) small business focused on creating healthy, sustainable products for other humans. And I have zero interest in tricking anyone into buying them. We live in a time where words like “sustainable,” “eco-friendly,” “natural,” and “clean” are everywhere—and for good reason. People care about their health and the environment and want to make tho

core values

Loni Searl

Apr 30, 20254 min read

Mud Mask DIY

I had a moment in 2020 when I actually forgot about Covid! On a "green living" group I was part of someone asked for recommendations for...

Loni Searl

Sep 13, 20212 min read

Facial Toner DIY

I have struggled with my complexion since I was 12 years old. I can't believe at 40 I'm still saying that! *BIG sigh* I've tried everything over the years to deal with the cause of it, but in the end, my pregnancies confirmed what I had suspected - for me, my complexion woes are due to hormone imbalance. This was a little rock added to my mountain of rocks which inspires me more and more to seek out natural alternatives to products which often contain hormone disrupting ingr

Loni Searl

Aug 10, 20212 min read

Natural, Easy + Inexpensive Face Moisturizer

Let's talk about a moisturizer for your face that is not only completely natural and full of nourishing qualities for your skin, but you likely already have it in your kitchen and it will cost you less than $0.01 a day! I can't even call this a DIY because you literally don't have to make a thing. What is it? Virgin coconut oil . Coconut oil is full of benefits for your skin: Rich in vitamin E Aids in wound healing Excellent for keeping skin hydrated Rich in fatty acids - th

Loni Searl

Aug 3, 20212 min read

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Eco-friendly, zero-waste home and body care products handmade by Loni Searl that are both good for you + good for this planet we call home!